How LendInvest Plc Transformed Its Annual Report Process With AnnualReports.ai
A conversation between Chris Semple, Head of Investor Relations, LendInvest Plc, and Gerry Ball, CEO, AnnualReports.ai.
A conversation between Chris Semple, Head of Investor Relations, LendInvest Plc, and Gerry Ball, CEO, AnnualReports.ai.
Head of Investor Relations, LendInvest Plc
“I had been looking for a more seamless way to produce our Annual Report, so when I came across AnnualReports.ai I was intrigued. A quick response from the team based in London, and a demo was set up. Right from the start I knew this would change everything.
Like most listed companies, we had always relied on a traditional design agency for our Annual Report. Don’t get me wrong — the end product always looked polished — but the process behind it was painful. You’d send over content, wait days for amends, go back and forth over financials, and by the time you’d finished you’d spent a small fortune and lost a significant chunk of your sanity. When I saw what AnnualReports.ai could do, two things jumped out at me immediately: the cost saving was significant, and the level of interactivity was something I simply hadn’t seen before.”
CEO, AnnualReports.ai
“Chris immediately grasped that our platform would not just save his company money, but would put a lot of power back in his hands, making things significantly easier for him and his team. That is exactly what we built AnnualReports.ai to do. We wanted to remove the dependency on a third-party agency for every small change, and give the people who actually know the business — the finance team, the IR team — the tools to work directly within the report themselves. Chris got that instantly, and that made our conversation very straightforward from the outset.”
Head of Investor Relations, LendInvest Plc
“What really made the difference in practice was the ability for me and my finance team to update content and financial data directly within the AnnualReports.ai platform. That sounds like a small thing, but when you’re working against tight regulatory deadlines with numbers that can change right up until the last moment, having that flexibility is genuinely transformative. Previously, every single update — even a minor one — meant another email to the agency, another wait, another round of proofs. With AnnualReports.ai, I could make the change myself, in real time, and see the result immediately. That alone saved us hours of back-and-forth.
The AI tools built into the platform were another revelation. The ability to interact with the content intelligently — checking narrative consistency, flagging where language could be tightened, ensuring the report flows coherently from one section to the next — is something no traditional design agency could offer. It felt less like producing a document and more like collaborating with a very capable editorial partner.
The cost saving versus our previous agency was material. But honestly, if you asked me to rank the benefits, the time saved and the control it gave us would come first. Annual Report season is stressful enough. AnnualReports.ai made it considerably less so.”
CEO, AnnualReports.ai
“Hearing Chris say that is exactly why we built this. LendInvest is a sophisticated, publicly listed business with exacting standards, and for them to trust AnnualReports.ai with their 2026 report — and to come away feeling that it genuinely made their lives easier — is the validation we set out to achieve. This is just the beginning.”
LendInvest Plc is a specialist property finance company listed on the London Stock Exchange.
Produced in full using the AnnualReports.ai platform.
Faster, smarter annual reporting with less complexity.
Less back-and-forth.
Increased productivity.
Lower production costs.